Where Property Owners Come to Find Experts

Home: The #1 Choice for Building Owners

HOME hand-selects and decisively pairs building and neighborhood experts with specific property owners to ensure exceptional representation and customer service. From listing to closing, we simplify the process and maximize results.

Delivering Above Expectations

With a deep understanding of market conditions, how to ideally present properties, and a commitment to closing, Home by Choice maximizes selling prices while minimizing time on market.

HOME’s building experts are seasoned industry professionals who specialize in maximizing returns for property owners. They’re knowledgeable about the nuances of every building and apartment they represent, as well as the neighborhood in which they’re located.

Building and neighborhood experts also provide:

Competitive Market Analyses

Cost-Benefit Analyses

Branding and Marketing Assets

Property Management Insights


Finally, a simple upgrade program (UP) that’s tailored to you

UP By HOME® allows you to maximize returns and minimize time on market. With our upgrade program, you can prepare your property for sale by making meaningful updates and renovations with a no-interest, fee-free credit from Home By Choice.

Interested In Selling for More?


Step 1

Work with a HOME agent to determine what home improvements you would like to make.

Step 2

Complete the super simple UP-Approval Process and then kick back and relax while we send funds to your account.

Step 3

Watch your hand-selected contractors and designers make repairs and renovations.

Step 4

Sell your improved and renovated home faster—and for more money—and then revel in your success.

Yes, it’s that simple.

It’s Your Choice

UP was designed to be as straightforward and flexible as possible. Let us know what you need and we’ll make it happen. From restoring your hardwood floors to renovating your kitchen, we’re here to help you position your property for a swift and successful sale. With UP, you’re free to make nearly endless combinations of home improvements which could include:

  • Kitchen Renovations
  • Bathroom Renovations
  • Painting
  • Staging
  • Floor Installation & Repair
  • Electrical Updates
  • Closet Upgrades
  • Cosmetic Improvements
  • Decluttering
  • Deep-cleaning

Staged homes sell 6x faster than non-staged homes


Of buyers say that staging had an effect on their view of the home


Of buyer’s find it “easier to visualize the property as their future home” when it’s staged

We cover all upfront costs, and the no-interest, fee-free credit is collected after your property sells.
All you have to do is decide what you’d like to do with it – Here to help with that too.

Want to Learn More about UP?