3 Must-Knows for NYC Real Estate Agents to Thrive in 2020

Updated: 6/19/2020

Great news for the city and the real estate industry! On Monday, June 22, in-person showings and open houses will resume. So, if you’re going to hit the ground running on Monday, be sure to follow New York’s mandatory guidelines and best practices.

And, if you’re hungry for your next deal, HOME is dishing out the info – and the listings – you need. From becoming more tech-savvy to finding a firm that’ll help you thrive, we’re sharing three critical recommendations that’ll help you reignite your business.

1. Get Acquainted with a Gamut of Video Conferencing Platforms

Real estate agent using computer for a video call

Even pre-pandemic, video conferencing technology was quickly increasing in popularity as a method of staying in touch with family, friends, coworkers, and clients. But now, it’s a whole new world: According to a recent Gallup poll, a staggering 62 percent of the American workforce is working from home. Commercially, 86 percent of businesses used video conferencing as part of their communications even before COVID-19 struck.

The problem for agents is that everyone uses a different platform. Thankfully, once you learn a few of them, the rest become pretty intuitive. We recommend becoming well-acquainted with:

  • Zoom
  • Skype
  • Facetime
  • GoToMeeting
  • Google Meet
  • Microsoft Teams
  • Cisco Webex
  • Sack

Since Zoom is by far the most popular video conferencing platform, we recommend familiarizing yourself with that one first. From there, start learning Google Hangouts/Meet, Microsoft Teams, and Skype. By learning the ins and outs of a variety of software, you’ll be better able to accommodate any client that comes your way.

2. Start Ramping up Your Social Presence

It’s never too late to start gaining some traction on social media. Right now, traffic on platforms like Facebook and Instagram is higher than it’s even been. In fact, Facebook shattered its previous high of 2.6 billion monthly active users record by an additional 400 million during the quarantine. Those habits we formed while stuck inside will likely continue into 2020, meaning it’s a perfect time to tap into this increase in traffic.

If you’re coming up short on ideas about what to post, here are a few suggestions:

Facebook

  • Join Facebook groups that post industry-specific content
    • Contribute to these conversations
  • Share helpful articles about NYC real estate
    • Add your own two cents in your post
  • Post a “poll” to get people’s feedback on topics
    • Follow up with respondents for more information on their answers
  • Go Live with a candid video about the real estate industry

Instagram

  • Post images and videos of your listings
    • Give details in the captions (don’t forget to use hashtags!)
  • Interact with past and potential clients
    • Highlight testimonials from past clients
  • Humanize yourself with a few lifestyle images
    • People trust people more than they do brands or businesses
  • Use hashtags to reach new and relevant audiences
    • Find applicable location, market, and lifestyle hashtags

LinkedIn

  • Position yourself as a thought leader by writing an article
    • Include images, cite credible sources, format with proper header text
  • Post industry-leading findings and give your professional insights into what they mean
    • Check out the New York Times, Street Easy, The Real Deal, etc.
  • Post infographics that resonate with your professional peers
    • Better yet, make your own infographics using tools such as Canva and Venngage
  • Guest post on your company’s blog and share the URL
    • Show that you’re one of the go-to agents at your firm

You don’t have to master every social media channel. Get familiar with one platform first, and then work your way from there. Remember, Facebook and Instagram demand more consumer-centric content, whereas on LinkedIn, you’ll want to post thought-leadership content for your professional peers.

3. Find a Brokerage That Helps You Thrive

New York City Skyline

The NYC market experienced sweeping changes during the COVID crisis, and as a result, many firms and agents saw a reduction in business. But at HOME, we’ve adapted to the market, continued to build our team, and added new listings to our Leasing Portfolio.

To recoup business you may have lost during COVID, you need to find a firm that gives you opportunities to close business now. More specifically, you need listings, great tech and marketing, and a network of seasoned real estate professionals who are there to support you.

For instance, at HOME, our agents collaborate with our affiliate companies, including Choice New York Management (who manages 250+ buildings) and Choice New York Staffing. These partnerships provide unprecedented opportunities for top agents to rent and sell our exclusive listings.

Are You an Agent Looking for a New HOME?

HOME’s Leasing Portfolio continues to expand with three new buildings coming to market. Are you a seasoned real estate agent committed to delivering above-market results? If so, reach out to HOME to find out what it takes to join our team.

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